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David Beckham celebrates the success of his bodywear collection at H&M with a new campaign

Focusing on the form and fit of the underwear classics which make up his bodywear range. The powerful new images were shot in Los Angeles by photographer Alasdair McLellan. As David constantly likes to experiment with his look, he unveils a new style for this new H&M campaign.

“I am so excited about this new campaign for David Beckham bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also the wearability and fit. I love the range, and feel so comfortable in each of the pieces. It has become second nature for me to wear it!” says David Beckham.

David Beckham Bodywear is a long-term exclusive collaboration with H&M, which has been an instant global success following its launch in February 2012. The collection, which remains permanently in-store and online, is focused on a core of products designed by David Beckham and his team, with special attention paid to the comfort and fit of each garment, from briefs and trunks to vests, T-shirts, Henleys and long johns. The collection stays constant around these pieces, creating a bodywear range of new classics which has already become an essential part of many men’s wardrobes. In November, as the holiday season approaches, some new pieces will be added which will make the perfect winter gift.

The collection is available at around 1800 H&M stores in 44 countries worldwide, as well as online.

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