Good Burger

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Good Burger
Good burger.jpg
Criterion DVD/Blu Ray cover for Good Burger
Directed by Brian Robbins
Stanley Kubrick
Produced by Mike Tollin
Brian Robbins
Screenplay by Dan Schneider
Story by Stanley Kubrick (treatment)
Starring Kel Mitchell
Kenan Thompson
Jan Schweiterman
Abe Vigoda
Sinbad
Dan Schneider
Music by Stewart Copeland
Cinematography Dean Cundey
Edited by Anita Brandt-Burgoyne
Distributed by Paramount Pictures
Nickelodeon Movies
Release date(s) July 25, 1997  (1997 -07-25) (United States)
Running time 95 minutes
Country United States
Language English
Budget $9,000,000

“The debate which once raged about the relative merits of Citizen Kane vs. Casablanca can now fall silent: As the end of the twentieth century nears, Good Burger has achieved cinematic perfection.”

~ Leonard Maltin, 1997 review of Good Burger

Good Burger is a 1997 American comedy/conspiracy thriller film by Nickelodeon Movies, and is considered by critics as varied as Roger Ebert, Gene Shalit, Richard Roeper, film historian Leonard Maltin, and the late Gene Siskel as one of the greatest films of all-time. It stars Kel Mitchell as inept cashier Ed and Kenan Thompson as slacker Dexter "Bullet" Reed, two Good Burger employees on a mission from God and Good Burger manager Mr. Baily (played by the incomparable Dan Schneider) to sabotage rival burger chain, Mondo Burger. Jan Schweiterman plays the sinister Mondo Burger manager known only as Kurt Bozwell, in a role that earned him a Best Supporting Actor nomination; Kurt's philosophy in life is: "You be messin' with Kurt, you're goin' in DA GRINDER."

Based on the wildly-popular recurring sketch from Nickelodeon's sketch-comedy series All That, the film was originally set to be directed by Stanley Kubrick. However, creative differences with executives, coupled with existencial themes, ultraviolence, classical music, the casting of Malcolm McDowell as Mondo Burger's dictator-like manager Kurt, other controversial casting choices, and ultraviolent fights with executives led to Kubrick being fired halfway into principal photography; it didn't help matters when Kubrick started kicking and punching Scannell while belting out "Singin' in the Rain." Assistant director Brian Robbins was promoted to replace Kubrick and created a more toned-down final product, albeit one that was still a masterpiece in its own right.

Plot[edit]

Good Burger centers on a popular fast food restaurant called Good Burger, where cashier Ed (Kel Mitchell) works. When Dexter Reed (Kenan Thompson) is involved in a car accident with his guitar teacher Mr. Wheat (Sinbad), Dexter decides to get a summer job at a brand new fast food joint called Mondo Burger. Dexter was afraid of going to jail because his license had been suspended after he was arrested for grand theft auto two months before, so he needed the job to pay off the damages. But the manager Kurt Bozwell (Jan Schweiterman) is very controlling and maniacal, and will not tolerate Dexter's ongoing "goofin' off," and so the teenaged frycook is quickly and brutally fired and down on his luck.

One day while medicating himself with Good Shakes at Good Burger, Dexter tells Ed his problems and Ed offers him a job at Good Burger; Mr. Baily (Dan Schneider) agrees, and a new chapter in Dexter's life begins. Soon, he and Ed are making deliveries, including one to famed NBA basketball player Shaquille O'Neal. Dexter also finds love, when he starts eying co-worker Monique (Shar Jackson); unfortunately, she is not in love with him and refuses to date him, scolding him for using Ed's gullibility to steal most of his money.

Meanwhile, Mondo Burger's rise in popularity nearly forces Good Burger out of business. Mr. Baily fears that, "I'll have to feed my mother cat food. Since we neither have any customers nor electricity, you may all go home now." But the demise of a fast food restaurant doesn't end there. One day, Ed is eating lunch and Dexter notices that Ed's Good Burger has some kind of sauce on it. When Dexter accidentally tastes the sauce — which tastes like applesauce mixed with vodka, with a hint of Hershey's chocolate and pepperoni pizza — he asks Fizz (Josh Server) to taste it, and then Otis (Abe Vigoda), then Monique, and then Mr. Baily; excited, Baily orders Ed to get back in the kitchen and whip up the best dang Ed's sauce he can make. And thus, Ed's sauce is a hit with employees and customers alike.

One day, Ed and Dexter sneak a Mondo Burger and examine it. The meat patty, at 26 pounds, is quite larger than that of a Good Burger, and it even bends Spatch's spatula when he attempts to flip it, bringing him on the verge of tears. Everybody is suspicious; "Mondo Burger must be up to something...", Mr. Baily says, "...and we're going to find out what it is." The next day, Ed and Dexter decide to do a little detective and police work. Going undercover as two women named Edna and Dee Dee, they discovered that Mondo Burger uses Enzyte, then an illegal growth hormone, to enlarge the size of their patties. Kurt catches them in the act and threatens the two to keep their mouths shut, or else.

That night, when Good Burger has been closed for the night, Otis notices Mondo Burger employees breaking into the kitchen with large boxes of shark poison. Kurt threatens to have Otis, Dexter, and Ed committed if they squeal on him, then injects Ed's sauce with the shark poison. Otis tries to call the police, but is tranquilized, and he, Dexter, and Ed are committed to Smith's Grove-Warren County Sanitarium. While at the sanitarium, mysterious deaths are reported of people who ate Good Burgers with Ed's sauce, and employees begin to speculate the whereabouts of the three committed employees. Mr. Baily even accuses Ed, Dexter, and Otis of poisoning the sauce themselves. But Spatch believes that the three men are innocent, and goes on an epic quest to find them. After a dance-off to Iron Butterfly's "In-A-Gadda-Da-Vida", Ed, Dexter, Otis, James Brown, some crazy girl, and some huge crazy guy plot their escape. They run into an empty room and break the window and run for their lives. About a couple blocks later, they run into Spatch and Fizz, who are terrified of the big, scary, crazy guy. "I knew it," Spatch says. "It's all a conspiracy to silence Good Burger. We know too much."

Soon after, Kurt tries to figure out the secret recipe to Ed's sauce. He hires a woman named Roxanne (Carmen Electra) to try to seduce Ed. They go on a double date with Dexter and, surprisingly, Monique. While eating out and going to a miniature golf course, Roxanne asks Ed what the secret recipe is, and Ed replies, "Like I was born yesterday! I'll never tell you punks the recipe! Never! If I did, it won't be a secret anymore. I get the feeling you're one of Kurt's Mondo Idiots." Then Kurt decides to come out with his own sauce, Kurt's sauce. It becomes more popular than Ed's sauce was at the time, and Good Burger is on the verge of going out of business.

When Otis is found dead from a gunshot wound the next day, Ed and Dexter know that they are next on Kurt's hit list. They sneak into Mondo Burger from the giant milkshake on the roof. Once in the kitchen, they decide to overfill the meat patties with growth hormones, steroids, Enzyte, and other illegal substances in an attempt to destroy the facility. The patties grow ten times the size of a regular Mondo Burger. Ed and Dexter call the police, and fight the Mondo Idiots and tie them all up, and then flee the scene. As soon as the police arrive, the burger, fries, and shake at the top of the building topple over and smash Mr. Wheat's newly-repaired car. As Kurt and his men are escorted into police cars, Dexter explains the situation to the cops, enters a relationship with Monique, and delivers the now-classic line, "You mess with Good Burger, you go in THE GRINDER!"

Production[edit]

Development[edit]

Good Burger was based on the eponymous sketch from Nickelodeon's popular sketch comedy series All That. It was originally conceived by a friend of All That producer Dan "Get Her in the Van" Schneider — a friend by the name of Stanley Kubrick. The legendary director of Dr. Strangelove, A Clockwork Orange, The Shining, and the overrated 2001: A Space Odyssey told his friend about a treatment he had been writing based on the skit. It was to be a dark satire about two competing burger chains — Good Burger and Mondo Burger.

Schneider liked the idea and set up an appointment with Kubrick to meet with Viacom president Sumner Redstone and executives at Nickelodeon. They loved Kubrick's vision, but felt that the language, subject matter, nihilism, and dystopian themes were too mature for young children and a targeted PG rating. They also hated the original ending in which the Earth explodes. Despite several reservations, Nickelodeon's then-president Herb Scannell allowed Kubrick to flesh out his treatment into a screenplay and direct the film.

Casting[edit]

Stanley Kubrick (right) discussing a scene with Marlon Brando.

Kubrick's casting choices incurred the wrath of executives and many fans of the All That sketch. Schneider and Nickelodeon wanted the film to be a vehicle for its rising stars, Kenan Thompson and Kel Mitchell of the duo Kenan and Kel, but Kubrick wanted to replace Mitchell as Ed with Jack Nicholson, who had previously starred in Kubrick's The Shining. He felt that the actor would be able to pull off yet another psychotic performance, as he did with Jack Torrance and One Flew Over the Cuckoo's Nest character Randle Patrick McMurphy. But hours before a test screening, when Nicholson learned about tie-ins and merchandise, he demanded a pay raise and a portion of the box office gross, as well as a portion of sales from merchandise. Scannell scoffed at the idea and Nicholson was given the pink slip.

Scannell also wasn't pleased with R. Lee Ermey's take on Schneider's Mr. Baily. Baily was now a pissed off, profanity-spewing Vietnam War veteran-turned-Good Burger manager. Dexter Reed was originally played by Al Pacino, one of Kubick's favorite actors he had longed to work with.

The casting of Marlon Brando as aging Good Burger employee Otis was less controversial, as the character had never appeared in the sketch. Although the character Monique was to be played by adult film star Bambi Wood, Scannell scoffed at the idea of casting a porn star and suggested a friend of his named Jenna Jameson. Jameson seduced impressed Kubrick and she quickly signed on, being paid a hefty $500,000 for her services.

George Carlin was selected to play Dexter's college professor Mr. White, but he backed out at the last minute. Kubrick struggled to find a funny white comedian, so he had to settle with Sinbad and rename the character Mr. Wheat.

Aspect ratio shift[edit]

In this scene from Stanley Kubrick's cut of Good Burger, the director filmed in 1.66:1 aspect ratio, and made great use of depth of field.

Assistant director Brian Robbins clashed with Kubrick over the latter's insistence of switching between the 1.33:1 and 1.66:1 aspect ratios, which was unheard of. Robbins commented on this in DGA Magazine:

Yeah, Stan and I had huge catfights over the aspect ratio. I wanted the film to be a nice 1.85:1 ratio, but Stan — with his inflated ego and diva-like attitude — threatened to walk off the set if any ratio other than 1.33 or 1.66 was used. He wanted to shift from 1.33 to 1.66, just like he did in Dr. Strangelove. There was just no arguing with Stanley Kubrick. He was such a prima donna. Hey, I said decaf you half-brained beaner!

In a 1997 interview with Robert Osborne on Turner Classic Movies, Schneider commented on the aspect ratio shift:

One of the big things, besides casting, that got Kubrick fired was... now I know our viewers are gonna be bored with these numbers and all of this technical talk, but he wanted to do the same aspect ratio shift that he did in Dr. Strangelove. That is, shifting from 1.33:1 to 1.66:1. He's not a very big fan of the superwide 2.35:1 ratio used by Panavision; he's never been into that. He and Brian Robbins, who ultimately replaced him as director, had a big ego clash throughout the whole production; just different aspects of the film. It got ugly! Brian would poke needles and deflate Stanley's car. They would put salt and pepper in each other's cereal. They'd pass gas, urinate, and defecate in each other's dressing rooms. They even got into some heavy duty physical fights, but if you've ever seen A Clockwork Orange or The Shining, you know that Stan knows violence. It was hell on set until we fired Stanley Kubrick.

Test screening[edit]

"I was sick to death of arguing with that idiot Kubrick," Scannell said in the November 1996 issue of Nickelodeon Magazine. "What we are doing now with Good Burger is a massive overhaul."

On the night of September 24, 1996 — after countless fights with producers and executives — a test screening was held in Los Angeles in Kubrick's own backyard. Audience reaction was mixed: many felt the film was too dark for children. Some thought it was a work of art. Others thought it didn't work without Kel or any other All That cast members. A few people counted the number times the word "fuck" was used — a total of 182, and the MPAA issued the film an R rating for its strong content. The MPAA reissued the film a PG rating for its silly content when it was recut.

Reviews were mostly negative, and Nickelodeon felt that the film would be an enormous flop. Scannell had had enough fighting and creative differences — Kubrick had to go. Kubrick was fired within 24 hours of the screening, and Brian Robbins was quickly chosen to replace him.

Finding another director[edit]

After his Good Burger directing bid was rejected, James Cameron went on to helm Titanic.

Many top directors expressed interest in taking over Kubrick's reigns and many pitched their takes on Good Burger to Herb Scannell and Dan Schneider.

Steven Spielberg wanted Kurt to be a hostile alien. He wanted to go for a super wide 2.35:1 aspect ratio and special effects that could rival the recent Star Wars 20th anniversary edits. His preferred running time was 4 hours and 2 minutes, no more, no less. Scannell scoffed at the idea, saying "If you want the audience to sit through that long of a movie, why don't you make another Jaws? It couldn't get any worse than Jaws: The Revenge."

James Cameron wanted a dystopian sci-fi epic in the 2.35:1 ratio, centering on a cyborg from the future named Kurt (to be played by frequent Cameron collaborator Arnold Schwarzenegger) who is sent to 1997 Los Angeles to destroy the Good Burger fast-food chain after it leads to a plague of obesity. Scannell loved the irony of a fast food chain fighting obesity by destroying a rival chain, but was a bit apprehensive about Cameron's requested running time — 3 hours and 14 minutes. Scannell joked, "Hey, Jimmy Boy, if you want people to sit for a 3-hour movie until their ass gets numb, why don't you make a movie about, I don't know, the Titanic or something?" Little did Scannell know that Cameron had already been filming one. Paramount Pictures and 20th Century Fox released Titanic on December 19, 1997 to enormous critical and commercial success. Scannell was flabbergasted that such a snide joke would eventually come true.

That's not the only time James Cameron and Nickelodeon have crossed paths. Cameron pitched a movie called Avatar to executives, which ended up becoming an animated show about a bald kid. However, Cameron kept working on his vision until it was released December 18, 2009. "They could do whatever they want with Good Burger," Cameron said in a 2009 interview with The Hollywood Reporter, "but Avatar was all mine, and I could do whatever the hell I wanted with it, and so I did."

Clint Eastwood's vision was deemed a tad too dark for children, and the then-unknown Trey Parker and Matt Stone touched on too many taboo topics to win the directing bid. "I wasn't about to let Ed and Dexter have gay sex with Hitler," said Scannell in a 1997 editorial for Nickelodeon Magazine.

Spike Lee and John Singleton's ideas were deemed "too black" to appeal to the general audience, though Scannell, Mitchell, Thompson, Robbins, and Schneider did love their ideas.

Rob "Meathead" Reiner wanted to turn Good Burger into a romantic comedy centering on the relationships of Ed and Roxanne, and Dexter and Monique. Nickelodeon passed on the idea, and even called him a "meathead" when they slammed the door behind him.

Tim Burton wanted a madcap movie similar to Pee-wee's Big Adventure and Beetlejuice; he also saw eye-to-eye with Robbins on the 1.85:1 aspect ratio preference. However, Burton wanted to replace Kenan and Kel with Johnny Depp and Michael Keaton. He also wanted frequent collaborator Jeffrey Jones to play Kurt, but Schneider thought he looked too much like a sex offender. Ironically, this is before such assumptions came true when Jones was arrested in 2002; this may've also been hypocrisy on Schneider's part, as he has since been suspected in the 2010s for allegedly fondling unsaid amounts of teen actresses from his sitcoms.

Christopher Nolan was passed on because he wasn't yet known, whereas Michael Mann (director of Heat and Collateral) was passed on for being too famous. Michael Moore's dark, satirical documentary he had invisioned was deemed too controversial for a simple popcorn movie. J.J. Abrams's ideas were too confusing and incoherent for anyone to wrap their heads around.

Ridley Scott's idea was nearly identical to Cameron's with a few shades of Alien and Blade Runner. He had impressed Kenan, Kel, Schneider, Mike Tollin, and Scannell and had signed his first name on the dotted when when Robbins yelled, "Stop!"

I yelled "Stop" because, while I loved Ridley Scott's concept, I didn't want to argue with any big-headed directors like Kubrick. So I figured, hell, I'll direct it myself.

The parting of the ways was mutual, and Robbins was chosen over Scott to direct Good Burger. Robbins had previously been an actor, co-starring with friend Schneider on TV's Head of the Class and co-creating All That and Kenan & Kel with Schneider and Tollin. It would be Robbins's first film as director.

Recasting[edit]

Schneider and Robbins create Jann Schweiterman. Kenan Thompson supervises.

Not wanting to disappoint fans of All That, Robbins knew he had to keep Kenan, Kel, and Sinbad in the cast as Dexter, Ed, and Mr. Wheat, respectively. But everybody else had to be recast due to their "increased heights."

Schneider and Robbins, being big fans of 1980s pop culture, decided to create their own actor in a laboratory to play Kurt. They used DNA from Dolph Lundgren and Billy Idol to create the amusingly-named actor, Jan Schwieterman. "I don't know how we came up with that name," Schneider said in a Nickelodeon Magazine interview. They had approached Idol, but he had touring commitments; Lundgren was only acting in straight-to-video movies. It has been rumored that DNA from Sting was also used, but has not yet been confirmed.

With Kurt cast, it was time to change up some of the other faces. Robbins wasn't satisfied with Marlon Brando's performance as Otis, and decided to go with Brando's Godfather co-star Abe Vigoda. Brando is said to have been "pissed" about the whole ordeal. "Marlon hated the direction we were taking the film, and he wanted no part of it," Vigoda remembers. "He thought the actors hired by Brian Robbins were all D-list steamed hams."

Schneider took it upon himself to take over the role of Mr. Baily from Ermey. "I felt I could play him like I did on All That," Schneider explained in Screen Actor Magazine in 1998, "except with a few more curse words and reading magazines in the kitchen."

Scannell explained in a 2001 issue of Nickelodeon Magazine:

Dan Schneider always brought something fresh and funny to the role, and honestly, R. Lee Ermey's version from the Kubrick cut pales in comparison to even the weakest Good Burger sketches with Schneider. Yes, Dan paid me to say that. I don't really mean a word of it. Don't tell him I said that; I don't wanna tick him off, egotistical guy.

In the scene where Abe Vigoda gets knocked down by Ed, he actually broke his ass. Dan Schneider suggested to include the scene in, even though Vigoda spent nine months in a hospital which caused long delays in filming. Schneider stated, "In the end it was worth the delays, as the scene was classic and tragic at the same time...hahaha!.

Since no ice cream trucks were available to rent at the time of filming, Robbins suggested quickly stealing one off the corner that was portrayed in the film. The Ice Cream Man's shouting and Vigoda's response were ad-libbed, fitting perfectly. In an interview Robbins said, "It was a perfect scene to shoot that had just one chance. Even though we committed and got away with grand theft auto, the film crew got all the Monster-Sicles they could eat."

Official release[edit]

The original Kubrick cut of the film went unreleased for many years, but bootlegs found their way onto the Internet and YouTube. This cut of the film finally made its official world premiere when it aired simultaneously on Nick at Nite, AMC, Turner Classic Movies, IFC, HBO, and Showtime on Sunday, January 17, 2010, at 8/7 Central — uncut, commercial-free, and in its original dual 1.33:1/1.66:1 aspect ratio. Film restoration expert Robert A. Harris (Spartacus, Lawrence of Arabia, Triumph of the Will) was involved in the restoration and called it the greatest moment of his life. Criterion released a 6-disc DVD and 3-disc Blu-ray on March 16, 2010.

Special features include:

Burger Blu Ray back.jpg

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